Marketing Management is very vague and very broad. In fact, from the simple thing of just persuading your parents to let you go out with your friends is already marketing, up to trying to make a marketing plan of a multi-national corporation, all those are marketing management. Selling your ideas, marketing your products and persuading people to agree on your side is all marketing management. And it comes with great skill to become a great marketer. Knowing all the basic up to the advance principles and lessons in marketing and then executing all those in real life application is a requirement to develop that skill but I firmly believe that all management must have a strong strategy in order to stand because management alone cannot last long on its own.
Marketing management has been with us since the old times and there have been so many principles that developed along with it. There are: mutual advantage, strategic orientation, individualization of demand, integration of marketing, bench marketing and many more. All these constitutes to what a management is and how it can contribute to your goal as an organization.
Now, in the current times, the old principles are still effective and being utilized but with newer approach and for newer purposes. As the time change and evolve into better technology, high quality and luxurious demands are increasing therefore many new businesses rise up to meet those demands. In the millennial generation, travelling by far is the trendiest and most sought after demand by people who can afford it.
In the latest statistics of Philippine expenditure as of August 2016 made by Euromonitor, people usually go on a vacation during their annual leave meaning they plan their leisure activity ahead of time. People also are travelling more often during the holiday season in December or if not during the summer season of April. With these data, we can safely assume that travel marketing in the Philippines is really a good and growing business.
In conclusion, even though the principles are established a few generations back, we can still adapt it to what is the trend now and utilize it for the new businesses that rise up. That travel marketing is a progressing business in the Philippines and that the Filipinos are willing more to buy for the experience of leisure in their free time.
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